An Interpretation of My Sweet Old Etcetera by E.E. Cummings :: Cummings My Sweet Old Etcetera Essays

An Interpretation of My Sweet Old Etcetera by E.E. Cummings' "my sweet old etcetera" is part of E.E. Cummings' "is 5" collection of poetry, which was published in 1926. This poem and most of Cummings' other poetry was known for its typographic innovation. One will definitely notice that there are only two capitalized letters in the whole piece and not one period. The only punctuation mark present is the comma, creating pauses in the speech. Basically the whole poem is a big run-on sentence. "my sweet old etcetera" was written, as well as most of Cummings' other poetry, to have visual effectiveness and content as well as literary effectiveness and content. After all Cummings was a painter and an artist. He wanted people see the poetry, not just read it. In order to understand what the poem is all about, one might rewrite it and break it up into readable, complete sentences. One must also place appropriate syntax and punctuation where it needs to be. Of course, one has to remove all of the "etcetera"s in order to make a sentence that makes sense. I believe that this is a story in which E.E. Cummings is telling. It is about an experience he is having while at war and how it is effecting his family during this time. The language is not flowing because the typography, the lack of syntax and punctuation makes it confusing. The word "etcetera" was thrown in here and there, but why? This made it very difficult to understand to get the whole picture, because the word's various positions caused an interruption. The word "etcetera" means "a number of unspecified additional persons or things." or "unspecified additional items". I believe Cummings wanted to say more within the poem but thought he could get his poem across by inserting "etcetera" in various places. He also might have been trying to make a statement by telling the world, "you don't have to get a point across by using a lot of detail sometime, you don't even have to use complete sentences..or even sentences at all for that matter." my sweet old etcetera

Customer Value Marketing Essay

This report based on the study of â€Å"Customer Value Marketing† starts with introduction section. We have mentioned the contents of the study in objectives of the report section. The methodology section deals with the means of preparation of this report and the processes that we have followed. Then the report describes the theoretical aspects of the study in the literature review. This section mainly consists of brief description about different important topics about customer value marketing. Finally in the last section, the report is concluded with findings, bibliography and appendix over the topic. The appendix section contains some International Journals on Customer value marketing. INTRODUCTION Today’s marketing process is highly customer focused. It is all about creating customer value and building profitable customer relationship. Customers are at the center of marketing process. The main theme of marketing is to create customer value and to capture value from customers in return. The goal of every marketer is to create more value for customers. Customers usually face a broad array of products and services that might satisfy a given need. Among these products or services, customers have to choose the products that give them optimum value and satisfaction. That is why creating customer value is considered to be the most important task to be performed by marketing today. The marketers do it through â€Å"customer value delivery system†, a system which is made up of the value chains of a company and its suppliers, distributors and ultimately its customers who work together to deliver value to customers. To deliver superior value to customers the marketers have to design a customer driven marketing strategy. The proper implementation of this strategy will give customers a perceived value, therefore, satisfaction. While buying a product or service, a customer is buying satisfaction. Highest value is derived when a customer is fully satisfied with his or her purchase. Today, value is considered to be an important constituent of relationship marketing and the ability of a company to provide superior value to its customers is regarded as one of the most successful competitive strategies for business. Hence, today’s marketing needs to be based on the concept of customer value. OBJECTIVES OF THE REPORT This report mainly discusses the following subjects: †¢Customer Value †¢Customer Value Strategy †¢Customer Value Positioning Model †¢The implementation of Customer Value Strategy †¢Hypothesis Regarding Customer value †¢Propositions on Customer Value †¢Methods of Customer Value Assessment †¢Customer Lifetime Value METHODOLOGY OF THE REPORT The report in this study is basically a descriptive one. Here, both the primary and the secondary data are been used. The primary data has been collected from lectures given on this topic in the classroom. The secondary sources of data are our textbooks, various international journals & different websites. LITERATURE REVIEW Customer value strategy: Customer value strategy is doing things differently from the competitors and transferring different values to the customers. There are six principles of strategic positioning. They are: †¢Strategy should have the right objectives. †¢The value of positioning should be distinguished from the competitors. †¢Strategic thinking should be reflected from the unique value chain. †¢In order to pursue the uniqueness in certain areas, we must give up some of the other characteristics of products, services or activities. †¢Strategy should enable the effective integration of various activities. †¢Strategy should have sustained direction. Customer Value Positioning Model: A Successful business is always based on its selection of the target customers for value positioning. Customers can be roughly divided into three types, but for different customers have different types of value positioning model: †¢Customers are interested in up-to-dated, modern product. Organizations which meet the needs of these customers can orient the value on â€Å"product leadership†. For example, Microsoft, Hp. †¢Customers prefer cost-effective products and services. They prefer convenient purchase and high quality service. The organizations which aim at this target group of customers orient the value on â€Å"operational excellence†. For example, Wal-Mart, Fed-Ex. †¢Customers want to get exactly what they need, even if they have to pay a higher cost or wait a little longer. Companies which serve these types of customers are committed to improving â€Å"customer intimacy†. For example, Honda, British Airways. The implementation of Customer Value Strategy: Once the customer value strategy is established, the company must ensure the implementation of the strategy by committing everyone in the workplace to its objectives and building support system for it. For this the business must ensure the followings: 1.Strengthening management for core competency: The practice of a strong management system is a prerequisite for achieving customer value. A dynamic management system is needed so that the value strategy can be effectively implied. 2.Establishing culture of the company based on customer value: In order to achieve the strategic objectives of a company, it is necessary to develop a culture based on customer value so that the idea of customer value is deep in the heart of everyone in the workplace. 3.Establishing a highly integrated value system: A highly integrated value system means company’s self-reinforcing system of various activities. 4.Establishing an effective performance measuring system: While implementing customer value strategy, companies continuously measure the performance with goal. Therefore, company should have an effective performance measuring system so that any deviation can be analyzed carefully. 5.Establishing the network marketing system: With the help of network marketing system companies can understand customer’s needs in a better way and thus can strengthen the implementation of customer value strategy. Hypothesis: Rajagopal (2006) has established some hypothesis regarding customer value. They are as follows: †¢Higher perceived value acquired by the customer help consumers to determine their buying decision on the non-conventional products of unfamiliar brands in the market. †¢The brand value of the product is enhanced by developing the communication tools effectively by the firm which help augment the customer value by marginalizing the gap between consumer perception and product attributes. †¢The brand value, quality of the product, competitive advantage and price along with other relational variables determine the customer value. †¢The product attractiveness combined with the effective informational sharing and retailing services help augmenting by providing competitive advantage. Here are some other hypothesis by Weinstein and Abratt (2009): †¢There is a significant correlation between service received from a professional service and customer retention. †¢There is a significant correlation between quality received and customer retention. †¢There is a significant correlation between the image of a professional service and customer retention. †¢There is a significant correlation between the prices charged and customer retention. †¢There is a significant correlation between overall value received from a professional service and customer retention. Propositions: Andreassen (1997) has made some propositions on customer value. They are: †¢Perceived quality is believed to have a positive impact on value †¢Perceived quality and value are believed to have a positive impact on customer satisfaction. Methods of customer value assessment: James, Dipak & Pradeep (1993), introduced some methods for assessing customer value. They are as follows: †¢Internal engineering assessment †¢Field value-in-use assessment †¢Indirect survey questions †¢Focus group value assessment. †¢Direct survey questions †¢Conjoint analysis †¢Benchmarks †¢Compositional approach †¢Importance ratings Customer Lifetime Value: According to Phillip, Mark & Robert (2004), â€Å"Customer Lifetime Value is the present value of the future cash flows attributed to customer relationship.† Therefore, Customer Lifetime Value (CLV), also known as Lifetime Customer Value (LCV) or Lifetime Value (LTV) is the net present value of the cash flows recognized from the relationship with a customer. This is a parameter to determine exactly how much a customer is worth in monetary terms and therefore exactly how much a marketing department should be willing to spend to acquire each customer. According to Jason, Ashutosh and Roberto (2010), â€Å"CLV makes it possible to explicitly link long-term financial returns to marketing actions.† They think that CLV has been gaining significance for two reasons: First, many traditional marketing metrics are not sufficient to evaluate return on marketing investments. Second, customers are not equally profitable. So, it is necessary to understand customer value at individual level which can be done with the help of CVL. CLV is typically used to calculate the cost of acquisition of a customer. For example, if a new customer costs 50000 TK to acquire and his or her lifetime value is 60000 TK, then the customer is considered to be profitable. FINDINGS 1.Customer value helps to develop & manage customer relationship 2.Customer expectation and customer satisfaction are closely related with customer value 3.There are some principles of strategic positioning which can be applied in doing things differently from the competitors and transferring different values to the customers 4.Success in business depends on selection of the target customers for value positioning. 5.The practice of a strong management system is needed for achieving customer value. 6.Developing a culture based on customer value is necessary to achieve the strategic objectives of a company. 7.A highly integrated value system & effective performance measuring system is important for the implementation of customer value strategy. 8.Network marketing system helps to understand customer’s needs in a better way 9.Some hypotheses established by various scholars are helpful for delivering superior customer value. 10. Important methods should be followed for assessing customer value 11.Customer Lifetime Value explicitly links long-term financial returns to marketing action. It also helps to understand customer value at individual level. BIBLIOGRAPHY 1.Komulainen Hanna; Mainela Tuija; Tahtinen Jaana; Ulkuniemi Pauliina (2004) â€Å"Exploring Customer Perceived value in a Technology Intensive Service Innovation†, volume 20, page 27. 2.Ravald Annika; Gronroos Christian, (1996),†The Value Concept and Relationship Marketing†, volume 30, page 12. 3.Lia Chia Chi;(2003) â€Å"The role of Customer perceived value in Generating Customer Satisfaction: An E-business perspective† volume 5, page 15. 4.Lam Shun Yin; Shankar Venkatesh; Erramilli and Murthy; Krishna Bvsan, (2004), †Customer value, Satisfaction, Loyalty and Switching cost: An illustration from a Business to Business Service Context†, volume 32, page 20. 5.Rajagopal, (2006), â€Å"Brand value, Preferences and Customer value effect of Non-conventional utility products: An experimental analysis in Mexican market†, page 23. Weinstein Art and Abratt Russel(2009) â€Å"Marketing Intelligence & Planning† Volume 27 No. 5 page 19, 2009 6. 7. Andreassen Tor Wallin (1997) â€Å"The International Journal of Service Industry Management†, volume. 8, No 4, Page 33 Anderson James C. Jain Dipak C. & Chintagunta Pradeep K.(1993), â€Å"Journal of Business to Business Marketing†Volume 1(1) , Page 29 Pfeifer Phillip E., Haskins Mark E. & Conroy Robert M. Journal of Managerial Issues (2004) page 25 Zhang Jason Q. , Dixit Ashutosh and Friedmann Roberto (2010), â€Å"Journal of Marketing Theory and Practice† Volume 18 no. 2, Page 13 7. 8.www.wikipidia.com

Response Essay

Response Essay In reading the three articles, â€Å"From Degrading to De-Grading† by Alfie Kohn, â€Å"And Now He is Nothing† by Michael Specter and â€Å"Dilma Rousseff† by Simon Romero my impressions of each article varies from one of unbelief to affirmation. As compelling as the ideology of not grading is, the practicality of implementation would be enormous. The assumption that Lance Armstrong is now nothing can it really be so easily dismissed? Finally, Dilma Rousseff rise to power as a right of previous wrongs remains to be seen; each writer conveying a very persuasive argument.I embrace Alfie Kohn’s ideology that by grading a student’s work one actually hinders the process of learning. Having three school-aged children myself, I see the effect grades have on their mindset. If they do not achieve an â€Å"A† they feel less than their peers. I also have seen instances where they will pick the easiest assignment or not bother to complete extra credit assignments for grading. Therefore, in this regard I do agree that grading does play a factor in their learning experience.However, the practicality of overcoming the mindset of a nation of people is a daunting task that may very well take years to persuade. As much as I may agree with Mr. Kohn’s ideology, I do not see this becoming mainstreamed within the educational system any time in the near future. His ideology would have to be fully embraced by the educational system for steps of improvement in grading students to take hold. This may very well take a grass roots effort from the parents and citizens themselves before ideology could be changed, which would take much time in educating the public on this subject.As much as I personally would love to see this type of learning be prevalent within our educational system I do not see it happening in my lifetime. One can only hope. Such as the case with Lance Armstrong, our hopes in him as a nation were dashed with the admission of doping. As with many of our athletes, it is always a disappointment when news of their achievement is eroded by one form of cheating or another. His achievements are outstanding and his passion and dedication for bicycling is inspiring, especially having overcome the dread of cancer.We are always looking to others to motivate us, or inspire us to do more than we think we are capable of doing, which is what makes his admission so painful. I agree that I was shocked by the news, but is the punishment truly warranted; to remove all seven of his Tour de France victories? I don’t believe it is warranted, neither can it be proven as he had been tested numerous times over the years and never tested positive. An admission alone is not proof enough and should not warrant such an ardent punishment. Although I agree with the writer’s disappointment I do not agree with striping him of all his wins.People are not always what you think they are. As with Dilma Rousse ff, the darling of the Brazilian government, her rags to riches story is compelling. While I applaud Ms. Rousseff’s accomplishments, it remains to be seen if she in fact will be the savior of her country or the start of its demise. Her ideology that government can fix all the economic problems by stimulating the economy with stimulus packages in my opinion is just a temporary fix. Just as we have seen in our own country with the bank bailouts and the loans to the automotive corporations has only delayed the effects of a slumped economy.The promise that better days are ahead remains exactly that, somewhere over the horizon. Do I feel that it is wrong for the government to stimulate the economy, no, but neither do I believe that the government is our savior. This world’s economy is such a delicate balancing act that anything outside of your own four walls can ultimately be your downfall. Each article evokes a different response from the wish of a complete overhaul of our educational system, to our hopes dashed by choices made by one of our star athletes, to skepticism of big brother being our fix all.As much as I agree with the ideology of De-Grading the implementation would be difficult at best. Armstrong’s rise to fame and demise is one that will be remembered for years by those for and against the ruling levied against him. Finally, everyone loves the underdog such as the case with Ms. Rousseff but it remains to be seen if her ideology of government intervention is truly the best approach for Brazil’s economic future. In conclusion, I would more than likely read more articles written by these writers because of their ability to persuade and keep the attention of the reader.